The TCL, if priced appropriately, will have a significant impact on the UST category for darn sure. Unlike the majority of us enthusiasts, a lot of UST purchases are by those who are looking for the 100" or 120" experience in their family room. They expect TV like performance from a projector in a brightly lit room, and they are willing to live with the compromise in brightness after they spend their $6,000+ on a Hisense or Samsung with a matching UST/ALR screen.
No, that's not the budget most of us are in for UST setups as we (once again, enthusiasts) often are finding the best deals.
If I was a sales guy, this would be a pretty easy sale in a bright family room for those who have the money.
People love talking about banding and such with televisions, and they aren't incorrect. Being fair, no display is flawless or perfect right now. Such is life. But, people love their LCD TVs as well as their OLED TVs. They like being able to see a TV across a room and not have to fight brightness issues. Many also enjoy the big screen experience in their basement or in a darkened room using a front projection setup. Many in the past few years have enjoyed the 120" big screen experience in their brighter family room with UST projectors and their matching screens producing a dim, but usable, image during the day in these family rooms.
But, anyone who thinks that more brightness isn't a massive factor when combined with the size and a reasonable price point is kidding themselves.
If you don't demand a retractable screen. It's a great option. If you do, then projectors rock and really are an awesome option/solution.
Those saying a 115" TV won't fit up their stairs may be right... But, I always wonder how they get drywall sheets into their homes. Those have about a 108" diagonal. So, not a massive difference between the TV and standard 4x8 drywall in the real world. It's not easy to get a TV that size up stairs or around corners, but it often is possible. Still, for those where it truly doesn't work, that's where projectors are awesome!
It's great to have choices. The TCL isn't going to kill front projection and not UST as well. But, it's going to be an option and will be bought by those that may have otherwise picked up a 120" UST projector in their family room.
I won't replace the 161" screen in my basement. It may go into my family room though where it would be an awesome upgrade.